Store Brands Spotlight Episode 40: The Demographics of Wellness

Wellness is on the minds of consumers across all key demographics, and new research from Circana reveals some major shifts in how shoppers view the topic. Today, consumers are taking a more holistic approach to wellness, which encompasses physical, mental, emotional, and functional needs.
And this evolution is reshaping purchasing decisions across all age groups, challenging retailers to adapt their strategies to meet distinct generational priorities.
Sally Lyons Wyatt, global executive vice president and chief advisor at Circana, will take a deep dive into Circana’s new data on the consumer mindset around wellness and discuss how retailers need to adapt to meet current-day needs.